To maintain a high level of quality and consistency in a variety of applications, the following guidelines have been developed for the DHS logo:
- Use the full version of the DHS logo when possible. If space won’t allow that, you can substitute the two-line version. You may also use the “DHS initials and figure,” or the “figure only” logos as long as the words “Oregon Department of Human Services” appear in your publication somewhere near the logo.
- Only the approved version of the logo may be used. The logo may not be altered in any way, including changing the typeface.
- The logo may not be used to replace the words “Department of Human Services” in a sentence or headline. It may only be used as a stand-alone design element.
- Do not add rules or boxes around the logo, bend or slant the logo or place it on its side or replace any letter in the logo with a symbol or other graphic element.
- Clarity. For print and electronic publications logos must be a high-resolution (600 dpi or more) TIFF or EPS format. For Web pages the logo should be a JPEG format and optimized for the Web. The logo should be reproduced from an electronic file or an original camera-ready reproduction.
- Do not copy the logo from the Web site and paste into a document. Images on the Web are low resolution and will not work in printed publications or publications being prepared for posting on the Web site. Several formats and versions of the logo are available from the Web site (see “Downloading the logo” section).
- If a logo appears to have jagged edges or is blurry, do not use it — contact one of the Web and Publication Design Team designers for assistance.
If you want to match the font used in the logo for your text, the first choices are Optima or Omni. If those aren't available you can use CG Omega or Arial.
When you put a cluster or office name and address under the logo, leave a space between the two. Put the name and address in one of the fonts mentioned above, as in the example at right.
The full DHS logo must be readable and should not be reduced to a size smaller that 1 1/2 inches in length. If space won’t allow that, you can substitute the two-line version or use the “DHS initials and figure,” or the “figure only” logos as long as the words “Oregon Department of Human Services” appear in your publication somewhere near the logo.
An area of open space must be maintained around the logo to prevent it from being in conflict with other design elements on the page.
Secondary logos, such as individual logos for offices, units and programs are discouraged because they reduce the impact and effectiveness of the DHS identity. An exception may be made on a case-by-case basis.
When separate logos are approved, they may not be larger or more prominently displayed than the DHS logo.
Partnership publications should display both logos of equal prominence. When producing a publication in partnership with another entity outside of DHS, both logos should be displayed, if available, in equal prominence.